Zoku

Experience the transformative vision behind the Zoku Hotels Rooftop Project, a design proposal that reinvents Marrakesh hospitality through a multifunctional rooftop seamlessly blending local culture with dynamic modern business needs. The concept creates a vibrant, welcoming environment that bridges creative professionals with local communities, providing balanced spaces for productivity and relaxation while embodying sustainable architectural values.

an airplane is flying in the sky on a clear day

Process

  • Research & Analysis: The project draws from Zoku Hotels' innovative hospitality philosophy. Architectural analysis integrates Islamic pointed arches with contemporary elements, while primary research included interviews with management.

  • Concept Development: Focused on mapping the user's journey, the proposal defines distinct activity zones, fostering social and cultural exchange between business and local communities.

  • Iteration & Prototyping: Multiple layout versions and design posters refined the spatial relationships—culminating in a cohesive user experience and balanced blend of productivity and wellness.

concept highlights

  • Spaces are meticulously zoned for both co-working and co-resting, inspired by traditional Moroccan tile ornamentation, earthy material palettes (including rammed earth), and an intentional use of color to evoke warmth, creativity, and calm.

  • The design leverages color psychology, with ambient hues promoting mental activity, relaxation, authenticity, and energetic ambiance—each chosen to connect guests to local heritage and stimulate creative interactions.

Portfolio

Showcasing vibrant ideas and creative talent through collaborative design

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